It’s important to consider where you are in the market and how your product values align with those of your target audience, as well as what differentiates your game from your competitors.
Whether you’re looking for a framework to flesh out your vision or a complete plan, we have your back! We’re used to working with indie budgets, and stay on top of trends thanks to our regular and varied game releases – we’re always learning so our knowledge stays relevant.
Game Drive has extensive experience with both offline and online promotion, including viral campaigns, producing eye-catching press releases, putting together effective announcements, and the use of social media to drive sales and community engagement.
We’re no strangers to event hosting and have a broad range of contacts with press, influencers and distributors.
Visual and content marketing are important pillars in any good strategic marketing approach – both are great ways to showcase what your game is about and why players should be interested. When done right, it will bring your game a lot of organic reach.
We have in-house capability to produce game trailers, store and social banners, video clips / shorts, promo images, TikToks, event assets, social posts, etc. Naturally, this is all done following your creative direction.
Building a community and engaging with them is a vital part of making a game successful. We are well equipped to take care of every aspect of community and social management.
With effective content marketing, we will boost the engagement of your players while simultaneously increasing the online presence, word-of-mouth and discoverability of your game. Think dev blogs, articles, newsletter and announcements, social posting, community hub support.
From getting in contact with the distribution partner, to managing the entire process of creating, optimizing and maintaining store fronts on every PC and console platform, to releasing your game and optimizing its sales in the longtail.
We can help you every step of the way and make sure the spotlight remains on your game and studio.
Every business can benefit from a good plan and network. Whether you’re starting out and want a strong pitch to investors, or you’re experienced developers with a long term project to keep on track, we can assist.
We can help you grow and manage your relationship with business partners, co-studios, manufacturers, press and influencers, and establish collaborations to get your game the attention it deserves.
