PR Manager

We are looking for a creative PR manager with a passion for video games to be part of the Game Drive marketing team.

As a PR manager you will build and manage relationships with press and influencers supporting us and the games of our clients. You will be responsible for increasing the awareness of and engagement with each client and their games.

Your duties

• Develop, deliver, and execute PR plans, campaigns and seasonal PR calendars
• Organize and manage press moments e.g. previews, reviews, let’s plays, etc.
• Produce content for press kits, press releases, award (show) entries, and pitches
• Creatively and strategically deliver major news announcements
• Manage media inquiries, interview requests and reports
• Monitor, analyze and communicate PR results on a regular basis
• Help maximize share-of-voice on the web for all clients and their games
• Leverage existing media relationships and cultivate new contacts within the industry
• Maintain a keen understanding of game industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Identify and share competitor insights with the team
• Brief and manage external local PR and influencer agencies
• Optimize communication via PR (testing) tools, analytics, SEO reports, surveys and more
• Support the Game Drive team and/or clients at exhibitions and events

Skills required

• Creative with exceptional English writing skills. Preferred: native English
• Experience managing media relationships and collaborating with external agencies / stakeholders
• Skills to act as a spokesperson, proactively pitching and placing stories in the media, as well as managing media relationships and maintaining an up-to-date network of media contacts
• Strong communication skills when liaising with colleagues, influencers, press, and clients – able to identify and express the value of client games
• Good understanding of the role social influencers can play in promoting and driving commercial value for brands
• Ability to relate to influencers and press, develop trust, rapport, and long-term relationships
• Degree in Marketing, Advertising, Communications or a related discipline
• Affinity with video games, able to generate enthusiasm and empathy for each project
• Familiarity with current and emerging PR platforms, current gaming trends and social media – in particular Twitter and LinkedIn
• Ability to work in a fast-paced environment with rapidly changing priorities and multiple deadlines
• Minimum 2 year PR experience

We offer:

• Starting contract:
  • 8-12 months
  • 30-40 hours a week
• Caring 10+ marketing team
• Growth opportunities
• Day off on your birthday
• Video game industry insights and games
• Great office space in the middle of Utrecht city center

Are you able to embrace different types of games and increase the public awareness of all of them? Please send your CV with a motivation letter to hr@game-drive.nl. If all goes well, we will invite you for an interview at our office in the center of Utrecht.

Community Manager

We are looking for a creative Community Manager with a passion for video games to be part of the Game Drive marketing team.

As a Community Manager you are a marketing professional, experienced in social media, PR and promotional events. You have exceptional oral and written communication skills, are able to develop engaging content and are up-to-date with the latest digital technologies and social media trends. The community manager we are looking for is a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.

Ultimately, our community manager should be able to act as the face and voice of our clients and manage all community communications, in such a cohesive way that we will achieve our marketing goals and ensuring high levels of web traffic and customer engagement.

Responsibilities

• Create and implement social media and communication campaigns to align with marketing strategies, including promotions and social media events
• Provide engaging text, image and video content for social media accounts
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Organize and participate in events to build community and boost brand awareness
• Coordinate with marketing strategist, online marketing and PR manager to ensure brand consistency
• Perform research on current benchmark trends and audience preferences
• Set specific objectives and report on ROI
• Monitor SEO and web traffic metrics
• Copywriting skills must be sharp with the ability to write in multiple tone of voices
• Keeping up-to-date with the latest social trends, platform developments, tools and reporting methods
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Build relationships with customers, potential customers, industry professionals, influencers and journalists
• (Setting up and managing paid adverts and boosted content on Facebook, Instagram and Twitter)

Competences

• Affinity with video games
• Proven work experience as a community manager
• Experience launching community initiatives (e.g. building an online forum, Steam hubs, creating an event series and writing an email newsletter)
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Excellent English verbal communication and writing skills
• Analytical and multitasking skills
• Hands on experience with social media management for brands
• Ability to interpret website traffic and online customer engagement metrics
• Knowledge of online marketing and marketing channels
• Attention to detail and ability to multitask
• Solid knowledge of SEO, keyword research and Google Analytics
• B Degree in Marketing or relevant field

We offer:

• Starting contract:
  • 8-12 months
  • 30-40 hours a week
• Caring 10+ marketing team
• Growth opportunities
• Day off on your birthday
• Video game industry insights and games
• Great office space in the middle of Utrecht city center

Are you able to embrace different types of games and increase the public awareness of all of them? Please send your CV with a motivation letter to hr@game-drive.nl. If all goes well, we will invite you for an interview at our office in the center of Utrecht.

Media Design Intern Q1 – Q2 2024

We’re looking for an enthusiastic intern that will support us in our day-to-day marketing activities for online clients.

As an internationally oriented company in the centre of Utrecht, we offer lots of variety for your internship. We work together with several game studios, meaning lots of diversity in our games and marketing activities. Some examples are the WW1 Game Series, Tricky Towers, the We Were Here Series and more.

Your duties will include company design work, producing concepts for promotional material, content marketing support and much more!

Skills we’re looking for:

• Creative with an excellent attention to detail
• Skilled in Photoshop, Illustrator, InDesign or Acrobat Professional
• Can work independently while being a team player at the same time
• Affinity for video games, able to generate enthusiasm and empathy for each project
• Year 2/3/4 – Bachelor scholarship related to Marketing, Advertising, and/or Communications