Our role | August 2021 – Present
Pine Studio came to us looking for a partner to assist them with non-English speaking press, help with influencer management, and to run a special campaign.
We used our worldwide network of contacts with press and local PR agencies to get eyes on Escape Simulator through traditional media, while opening dialogues with targeted influencers who would be interested in covering the game.
After its initial successful release, Escape Simulator has continued to receive a great number of updates, including new rooms and many tweaks and additional features for the in-game Room Editor, and multiple paid DLCs; Steampunk, Magic, and Wild West. In addition to these Escape Simulator also launched three rooms in collaboration with other famous games:
Portal Escape Chamber DLC
Nearly two years after the initial release of Escape Simulator, a free DLC based on Valve Corporation’s renowned Portal series was added to the game. This free DLC lets players return to the famous Aperture Science Laboratories to conduct all sorts of research. For science!
The Portal Escape Chamber DLC was officially approved by Valve Corporation. To let this production come to fruition, Game Drive played a vital role during the process of pitching the initial idea and maintaining contact with Valve during the creation of the DLC content.
Among Us DLC
After the success of the collaboration with Valve more possible partners were explored until Innersloth, the developers behind the hit game Among Us, agreed to partner up. This resulted in the Among Us DLC.
PowerWash DLC
The latest addition to the collection of collaborations is the PowerWash DLC. Pine Studios teamed up with FuturLab to create an escape room with iconic elements from the PowerWash Simulator game.