Our Role | February 2021 – October 2021
In the lead up to the release of Operation: Tango we coordinated with local PR companies to provide targeted region specific promotion, while doing direct influencer management ourselves. We have also provided advice on marketing strategy to Clever Plays to help them define the ideal marketing plan for their game.
Game Drive were asked to come on board again to help with the release of the free Challenge Mode DLC in October 2021, and our PR efforts ensured that the DLC release coincided with a Daily Deal special promotion on Steam. The news itself was reported on by major websites with millions of monthly visitors, including 3dNews & DTF in Russia, Yahoo and True Achievements in the US, and a number of sites in Germany, France and Mexico, among others.
